Hi, I’m Pri.

I’m a product designer in Chicago. Design has never been a job title for me. It’s how I approach everything: a runway collection, an oil painting, an event or a factory floor.

I studied economics and statistics at the University of Illinois with a minor in art and design, so I’ve always lived between the numbers and the craft. I started in insurance as a Private Client Placement Associate at HUB International, then became Head of Growth at LineSight, an AI startup for steel service centers. There I designed the products, the brand and the sales tools, and spent weeks on factory floors learning how people really work.

Whatever the medium, the goal is the same: make something people actually enjoy experiencing.